Supergoop!
— Feel Super
A 360° campaign that gives a whole new feeling to sunscreen.
Overview
Supergoop! was a pioneer in making sunscreen culture what it is today. But with so many brands following in their suit, SG! wanted a refreshing social campaign to remind people when your sunscreen is the best, you feel your best.
So we hired a Chief Super Officer to make the world "Feel Super" through a campaign that blurred the lines between the internet and real life. We chose Liza Koshy, because she embodied the brand ethos and had the internet clout to incite audiences.
Results
✲ 6.5B Earned Impressions
✲ 106M Views
✲ 1.2M Likes
✲ 70K Shares
Meet Liza Koshy, Supergoop!’s first Chief Super Officer.
We started the campaign with documentary style videos of Liza actually working at Supergoop!.
1 / Liza and her bff Taryn Delanie Smith partner up to make customers Feel Super.
2 / Liza puts on a play at the office to announce her newest invention to make you Feel Super.
3 / Liza retires after realizing you don’t need her to Feel Super, you only need Supergoop!
The strength of this campaign was back and forth engagement on social between Liza, Supergoop!, and our audience.
1 / Liza asked audiences to help her make people feel super with their own ideas.
2 / Hundreds engaged with Liza in the comment section.
3 / Supergoop! leaned in with surprise and delight for those who engaged.
Liza released her own Supergoop! product called SuperShades—sunglasses with SPF-filled sun charms—that consumers could actually win.
We seeded the SuperShades at Coachella and Climax Books in NYC, where fans met up with our esteemed Chief Super Officer IRL.
Liza left her mark on Supergoop!'s website, OOH, and product photography.
1 / We created custom product photography set in Liza's office universe.
2 / We designed a custom landing page for Liza's new role.
3 / Liza's Feel Super message spread to OOH.
We fueled the campaign with social content that showcased our office world and beyond.