Riot Games
— VALORANT Champions
Crafting stories and lore around one of the biggest FPS Esports in the world.
Overview
Tasked with creating a social presence for Riot Game's VALORANT Champions Tour, we engaged the global gaming community by crafting stories about the teams and pro gamers competing in VALORANT from around the world.
Results
✲ 11M+ Engagements
✲ 1M+ Audience Growth
✲ 40+ Long-Form Content Assets
✲ 5k+ Social Content assets
We curated and hired an in-house team of VALORANT-obsessed gamers to channel their passion into creating social content made by gamers for gamers.
We turned the gaming competition into an exciting story of plot twists and betrayals that fans could follow on our social channels alongside the game itself by interviewing the top pros and turning their stories into funny and gamer-friendly animated videos.
Like with pro athletes, we turned the top VALORANT players from little-known gamers to social media stars who fans could follow before and after each tournament.
We became the go-to source for VALORANT Champions Tour recaps, replays, and highlights. The gaming community devoured our hi-octane videos weekly on VALORANT's YouTube, Instagram, and Twitter.
Rosewood has continually impressed us with not only their expertise in the social space, but by diving in and becoming true experts in the VALORANT esports space.
a note from our partner, Riot Games
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